The public sector hiring landscape is evolving faster than ever, and artificial intelligence is reshaping how agencies attract, engage, and retain talent. This timely session explores the latest AI tools, recruitment marketing strategies, and real-world public sector applications designed to help HR professionals compete in an increasingly challenging labor market.
Discover how AI is transforming candidate engagement through personalized outreach, virtual recruiters, predictive workforce planning, and real-time labor market intelligence. Explore practical strategies for strengthening your employer brand, improving recruitment marketing, and using data to make smarter hiring decisions—all while maintaining transparency, minimizing bias, and supporting ethical AI practices.
Whether you're just beginning to explore AI or looking to expand your recruitment toolkit, you'll leave with practical ideas and actionable strategies you can implement immediately.
Participants will learn how to:
- Leverage AI to create more personalized and effective candidate outreach.
- Use predictive analytics to anticipate workforce needs and improve recruitment planning.
- Strengthen employer branding with AI-powered marketing and content strategies.
- Incorporate responsible AI practices that support fairness, transparency, and compliance.
- Build data-driven recruitment strategies that help public agencies compete for top talent.
About our Presenter:
Michael Hurwitz is the Co-founder and COO of Careers In Government, the nation's largest recruitment marketing agency for state and local government. For nearly 30 years, he has built Careers In Government into a platform that reaches over 40 million public-sector job seekers every month.
With 15 million monthly social media impressions and 1.7 million website visitors, Careers In Government has been recognized by Forbes multiple times as the premier site for public sector hiring.
Today, Michael is bringing the future of AI into the hands of government HR teams. Careers In Government is getting its jobs listed across emerging AI platforms, expanding its reach through traditional search engines, and extending its advertising with advanced branding and marketing tools.
His belief: the future of recruitment marketing isn't just faster. It's smarter, always on, and built to give every government agency the edge they need to find great talent.
Free for members, $25 for non-members.
No refunds for missed or cancelled attendance.
